A Flicx Pitch Case Study by the ICC Academy in Dubai

The ICC Academy in Dubai’s mission is to become and remain the world’s leading cricket development, performance and education institution. It’s facilities are unrivalled and attract many international teams with the venue containing 2 full-size cricket ovals with floodlights, 7 synthetic and 3 hybrid pitches, an air-conditioned pavilion with state of the art gymnasiums, performance analysis technology etc and an indoor cricket centre including 6 indoor practice pitches and 4 Flicx Pitches which arrived in 2014.

One of 4 Flicx Pitches at the ICC Academy

One of 4 Flicx Pitches at the ICC Academy

The Flicx Pitches are a vital part of the ICC Academy’s schools program in Dubai with the key benefits being the ability to host multiple games on one oval and to also take the pressure off the main oval at the facility. Large tournaments are now possible and as a result the program is being expanded this year to give every school in Dubai access to these world class facilities. Speaking about the Flicx Pitches Samuel Charnley, Warriors Program Lead said

“The Flicx Pitch is an extremely powerful piece of equipment for the coaches and the ICC Academy, for numerous reasons. The pitch allows us to transform our ovals into an additional 2 grounds allowing us to play more games in shorter spaces of times. The pitches also create the ability for us to run junior tournaments with far greater ease.”

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The schools programme at the academy aims to attract every school in Dubai to the centre

The pitches are easily rolled up and rolled out onto the outfield and in the future program sponsors will also be able to add their branding onto the surfaces. In the hot, desert climate in the UAE, the Flicx Pitch is a great solution to enable cricket to develop for example in schools where it might be very expensive to grow and maintain a grass surface or their might be a lack of expertise from the staff, the Flicx pitch can be rolled out to create an authentic cricket experience by laying it over an astro or rubbercrumb pitch which most schools have on site. With many international schools in Dubai with large expat communities from the likes of the UK, India, South Africa etc, the sport has the potential to grow with facility solutions like the versatile pitch from Flicx UK.

Speaking about her visit to the ICC Academy, Flicx marketing manager Kate Costin said ” Flicx are very honoured to have 4 pitches at the ICC Academy … the facilities are first class and it’s great to hear how successful the schools program has been and Sam’s exciting plans for its development. We certainly believe that the Flicx Pitch is exceptionally well suited to conditions in Dubai and are keen to speak with schools in the UAE who want to create their own cricket facilities with the addition of a Flicx Pitch which going forward would be our new and improved 2G surface.

For more information on the Flicx Pitch or to get a quote, please visit our website www.flicx.co.uk 

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Flicx “pitches up” at the FOBISIA conference in KL

Flicx UK sales manager Gary Luke has just returned from a trip to KL in Malaysia where Flicx UK exhibited for the first time at The Federation of British International Schools in Asia (FOBISIA) Heads of PE Conference 2015. The event was hosted by Garden International School in KL and by chairman Barnaby Sandow of Jerudong International School in Brunei Darussalam, a school who has recently taken delivery of a 2G Flicx Pitch hence our invite.

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For FOBISIA members looking to introduce cricket into their curriculum the 2G Flicx Pitch is a great solution to any facility issues which the school might have for example no fully maintained cricket square, not enough space etc. A 2G Flicx Pitch can be rolled onto existing fields or on an artificial surfaces to add authenticity to pupils cricketing experiences with a good consistent bounce which takes seam and spin. In tropical temperature such as those found in Asia the UV stabilisation added during manufacture means the product has a 10-15 year lifespan thus being a great investment.

Interest was very high at the conference with many schools UK counterparts already benefiting from Flicx products – some orders were placed on the spot with others looking to order ahead of the new season. Flicx hosted a knock about match for delegates and also sponsored the drinks reception at the event which attracted over 60 teachers from British schools in Thailand, Japan, Thailand, Vietnam and Hong Kong to name but a few.

One of the Dulwich College pitches at Flicx UK hq before dispatch to Shanhai

One of the Dulwich College pitches at Flicx UK HQ before dispatch to Shanghai

Another existing Flicx Pitch customer who was present, Jamie from Dulwich College International in Shanghai, spoke very highly of the 2G Flicx Pitches as Dulwich enjoyed their first weekend of cricket on a Flicx Pitch just 2 weeks prior to the conference.

FOBISIA members qualify for a discount on all pitches ordered … contact Gary Luke for more information on +44 (0)1295 816765 or email gary@flicx.co.uk