Cricket Central Reviews the 2G Flicx Pitch

On Wednesday 12th March, Richard Beghin – MD of Flicx UK travelled to Lowestoft for a nets session with Southwold CC held at Benjamin Britten college organised by Alex Britten owner of Cricket Central, an independent cricket magazine launched in February 2013.

The full review is up on their website now and looks at the new surface through the eyes of both a batsman and a bowler with the comment being ” As a bowler, you know the surface is going to offer something – if you hit the seam you’ll get lateral movement, as well as appreciable bounce if you’re looking to bowl short. And as a batsman you find yourself trusting the bounce almost straight away.”



The overwhelming reaction from Southwold Cricket Club’s bowlers and batsmen was positive. The batsmen felt challenged on it because of the extra life in the pitch – yet ultimately safe because the fear of a ball climbing off a good length was almost non-existent. And the bowlers, even after two hours, were queuing up to run in as they knew they could get movement off the pitch.

Having a Flicx 2G pitch at your cricket club gives you the ability to turn any sports field into a cricket pitch in no time at all and the the pitch can be rolled out both indoors and outdoors. The surface we reviewed was 10m x 1.8m, costing £1275.00 plus VAT, and comes with a carrier. But with a life expectancy of around 10 years this is a real investment to any cricket club.

Flicx have created a cricket wicket more true than any other artificial any of us have played on. Favouring neither batsmen nor bowlers, this is an excellent piece of kit which will help youngsters develop their cricket and adults hone their skills – highly recommended for any club.


Website redesign and launch completed –

To coincide with the new 2G Flicx Pitch range launched ahead of the 2014 season, Flicx have redesigned their online home at, giving it a 2G makeover by means of profiling the new product range by Flicx UK.

New website live

New website live

The new website is now a comprehensive source of information on the benefits of the new 2G surface as well as the various applications of the pitch for both the indoor and outdoor game. Potential customers are now able to read a selection of case studies and testimonials and in the future more video will be available which is an area of development for the site going forward. In addition the site profiles some extraordinary stories from ICC members around the world (Flicx is an official supplier member) of how cricket has changed their lives. We have put links to our past competitions which award a Flicx Pitch to the most popular story, just one way that Flicx hope that through cricket, lives can change for the better.

Social Links

Don’t forget you can also find us on the following social media platforms – do follow us and share your Flicx photos with us

Any feedback on the new website, we would love to hear your thoughts or ideas on what else you want to see or know about us!! Please comment below….

Flicx UK adds RESPONSEBALL to its portfolio of innovative training aids

Flicx UK is delighted to announce that it has added RESPONSEBALL® to its exciting portfolio of high quality, fun, innovative and unique training aids that will improve your sporting skills. The agreement reached between the two companies will commence on the 1st March with Flicx UK taking on responsibility for all sales and marketing, customer service, account management, orders and dispatch from its rural Northamptonshire base.



RESPONSEBALL’s specialist range of innovative training balls provides numerous benefits to the UK sports market. Its unique design (protected by trademark, registered design and patent pending) makes it the only ball in the world to provide a combination of regular and irregular flight and bounce. This makes it the perfect training ball for co-ordination, reaction and motor skills training with huge appeal to coaches, clubs and schools. The current range includes training balls for football, futsal and netball, with other new products on the horizon.

Like Flicx UK’s existing brands, Crazy Catch and the new 2G Flicx Pitch, this acquisition fits in with the company’s current distribution strategy via retailers rather than direct to the end consumer. This strategy has proved hugely successful for the company in the past few years having built strong relationships with key accounts, as well as providing bespoke digital marketing support which have seen sales soar. This support, combined with the quality and performance of the RESPONBSEBALL product, makes it an exciting proposition for the team at Flicx UK. Speaking about the agreement Flicx UK Managing Director Richard Beghin said “We are excited about the prospect of developing the RESPONSEBALL brand which already has a great reputation in the marketplace. The product perfectly fits our existing portfolio of offering unique, fun, innovative, high quality sporting products and we look forward to the next stage in the brands development”

Inventor and RESPONSEBALL owner Glenn Robertson will remain involved with the brand in a consultancy capacity focusing particularly on product development. Glenn commented “No matter what level you play, from social to professional, RESPONSEBALL helps you to succeed. I am thrilled to be working with Flicx UK now and with their expertise I am hugely positive we can take the RESPONSEBALL brand to the next level and grow the sales significantly in this exciting year for football.”

For more information about retailing the RESPONSEBALL range, please contact Flicx UK Sales Manager Gary Luke on 01295 816765 or email