Flicx UK release new 2G cricket pitch

Flicx UK launched, to the trade, their new 2G range of portable, roll out cricket pitches at Lord’s- The Home of Cricket.

2G Flicx Pitch in the Indoor Centre at Lord's

2G Flicx Pitch in the Indoor Centre at Lord’s


The new 2G material creates a much superior surface on which to play cricket with improved bounce as well as better spin and swing performance on the UK made plastic which is softer and easier to work with when rolling it out. Other developments include additional colours in the product range with customers being able to choose their pitch colours and brand it with sponsors or club logos.

In addition the 2G pitches have reduced slip and we have some fantastic new designs including a skills pitch which is great for coaching young players on with markings to help bowling length and consistency. The 3 designs, the 2G Flicx Match Pitch, the 2G Flicx Skills Pitch and the 2G Hawkeye Pitch each come in 6 different lengths with the Skills Pitch also available as a small 4 meter Throwdown.

We are sure that the Flicx 2G surface will be very popular with clubs and schools for both matches and practice in the nets. A Flicx Pitch uniquely allows any surface to be transformed into a cricket pitch, taking the game to new markets. Simply roll it out on a flat surface such as astroturf, rubbercrumb or concrete or divide your grass cricket pitch into 4 junior pitches to maximise your space. Your Flicx pitch can either be rolled out each time you use it or installed into the ground for a more permanent surface, which allows the grass to grow through it, making for a great value pitch option for your club.

The launch of the new 2G Flicx Pitch at Lords, the Home Of Cricket, takes place exactly 14 years after the Flicx Pitch was initially launched in South Africa.  The original Flicx Pitch was designed and made in South Africa – where it was used to assist the development of the game of cricket as the country was evolving out of the Apartheid Era.

Today, the New 2GFlicx Pitch has been developed and manufactured in Great Britain for British conditions, “We are very excited about the performance of the 2G Flicx Pitch” says Richard Beghin – Developer of the Flicx Pitch.  “We believe it will suit the wetter English conditions than the original pitch, with improved nonslip properties. “

Tammy Beaumont cuts the replica 2G Flicx cake

Tammy Beaumont cuts the replica 2G Flicx cake

 At first glance it appears that there is not much difference between the new 2G Flicx Pitch and the original Flicx Pitch, It’s the same 4 inch square tile that clips together like Lego – however on closer inspection you will see that the surface has changed.  “We have reduced the protrusion that was dominant in the original pitch- this has given us a far superior playing surface- This strangely has given us improved bounce, assisting spin and seam movement and has the added benefit of reduced wear on the ball” says Beghin

The 2G Flicx Pitch can be laid on any flat well prepared surface-  It can be rolled out before or after each game or it can be left for the season – in which case the grass will grow through it giving a “turf” effect to your new playing surface.

We certainly feel that the new 2G Flicx Pitch will extend the market into clubs and schools… especially where old synthetic pitches have lost their shape and performance – The 2G Flicx Pitch can be simply rolled out on top of the surface without the major cost of replacement or resurfacing.

The new range now includes the exciting 2G Flicx Eagled-eyed and the 2G Flicx Skills Pitch.  Different coloured tiles have been used to identify zones- these can be used by bowlers and batsmen alike to assist in the development of their cricketing skills.

“ You can now choose the colour of your pitch, you can choose where you want your target tiles-  This is a pitch that can be  assembled to each school or club’s needs  “ says Kate Costin, Flicx UK Marketing Manger  “ We have been listening to  Cricket Australia’s  Development squad-  who are looking at bright colours and a fun element  to attract youngsters to the game.  This all forms part of T20 cricket where colours shorter games and increased involvement are bringing youngsters back into the game”

Contact Us:  Flicx UK, Wall Tree House Farm, Steane, Brackley, NN13 5NS and Tel: 01295 816765 or Email: sales@flicx.co.uk

Notes to the Editor: The Flicx Pitch is the brainchild of South African entrepreneur Richard Beghin who wanted to help make South Africa a better country to live in, and his passion for his country and his love of cricket led him to develop the Flicx Cricket Pitch.  After moving to the UK, Beghin received an order for 800 pitches from the ECB to support the growth of grass roots cricket and many clubs and schools have benefited from them since. The new 2G surface is an exciting development for the company and see’s UK manufacturing of the pitch for the first time with new designs and the ability to fully bespoke your pitch with branding and colouring.

England women’s Ashes winner Tammy Beaumont to launch the new 2G Flicx Pitch

Flicx UK are delighted to confirm that England Women’s international Tammy Beaumont will be joining them on Thursday (19th) at Lord’s – the Home of Cricket to officially launch the NEW 2G Flicx Pitch range which will be available ahead of the 2014 season. Flicx will be setting up in the Lord’s Indoor Centre where cricket retailers will be able to try out the new pitch and take part in an exciting bowl, batting and catching challenge to try and win a bottle of champagne.

Tammy Beaumont receives her first England test cap at Wormsley

Tammy Beaumont receives her first England test cap at Wormsley

Tammy is a highly-rated wicketkeeper-batter who helped Kent to the LV= County Championship title in 2009 – she hit 136 opening against Surrey – having featured for the England Academy side against an ICC Europe XI in August. Her performances earned her a call-up to the England senior side for the West Indies tour later that year and more recently in 2013 she received her first test cap as England Women beat the Aussies to win the Ashes.

Using the Crazy Catch Freestyle

Using the Crazy Catch Freestyle

Tammy will be joined by Crazy Catch sponsored coach Chris Rogers who won the Sky Sports ECB Young Coach of the Year award. The Crazy Catch range will be profiled by Flicx UK too at the Lord’s Cricket Show in the Nursery End. Flicx UK are the UK importers of the Ultimate Rebound Net which is a hugely popular training aid with unique INSANE net properties testing your reactions. With specially targeted marketing support. Crazy Catch has been selling very strongly for a number of years, with many retailers having the honour of joining the “100 Club” and the “250 Club” for reaching landmark sales points in the calender year. The Crazy Catch range has been expanded recently with the addition of a new handheld model called the Freestyle which was Highly Commended in the Sports Trade Awards, Most Innovative Product category. We look forward to meeting existing and potential customers at the event. NB – The Lord’s Cricket show is a trade only event – please contact gary@flicx.com for any direct Flicx Pitch sales inquiries.

Flicx – the story up to 2G

When founder Richard Beghin realised there weren’t enough facilities for the increasingly-popular sport of cricket in South Africa, he developed the Flicx Cricket Pitch and in August 1997 the first one was rolled out at Telkom Country Club in Pretoria.

Flicx UK Logo

Flicx UK Logo

In 1999, after creating a successful business in South Africa, Richard launched Flicx UK at the England and Wales Cricket coaching conference where his so called “lego” pitch was met with a tremendous response with the ECB ordering 800 for grassroots cricket in the UK while the ICC went on to order Flicx Pitches for the development of the sport all around the world. Flicx has grown to being a well-recognised and respected name in cricketing circles, with our pitches, batting ends and throwdowns being purchased by many clubs and schools and even by individuals wanting to transform their garden into a cricket pitch!!

 Now, new for the 2014 season, we present the 2G Flicx Pitch which is a new playing surface with improved grip and playing performance. Also unlike its predecessor, the 2G Flicx pitches can be bespoked and made to order with the colours and branding of your choice and also comes with an expanded product range which features a new Skills pitch and an innovative Hawkeye pitch. Both of these new designs aid the coaching of young players maintaining Richard’s belief is that if we can teach children at all levels, through sport, that life is about team work, individual skills and the will to win and not about selfishness, greed and individualism that they will have a wonderful opportunity for a better way of life.

Trade Launch of the NEW 2G Flicx Pitch – 19th September

Trade customers are invited to visit Lord’s- the Home of Cricket on Thursday 19th September 2013 for the unveiling and official trade launch of the new 2G Flicx Pitch from Flicx UK.

2G Flicx Pitch

2G Flicx Pitch

The 2G Flicx Pitch has…

• Improved bounce
• Reduced slip
• Brighter colours
• Is easier to roll out
• New coaching designs
• And is now Made in Britain

As part of special launch, the new 2G Flicx Pitch will be on display and ready for you to test out at Lord’s – the Home of Cricket, and we have some bowling and batting competitions taking place throughout the day with some great prizes up for grabs!

In addition to our new 2G cricket pitch range we will also be profiling “Crazy Catch” – The Ultimate Rebound Net which continues to sell very strongly in the UK cricket market. The Lord’s Trade show starts at 10am and to confirm your place simply email Steve Naylor.

Please note if you are not pre-registered you may not be allowed in! If you could also let us at Flicx UK know, if you are planning to attend we can book you in for one of our official launch slots – email Kate Costin. More on the new Flicx 2G Pitch in the coming weeks – keep following our blog for the latest news!