Different Directions – England v Australia

Cricket fans might be interested to read a piece in the latest issue of Sports Insight Magazine examining cultural differences between the English and Australian cricket markets written by Crispin Andrews.

Sports Insight Magazine

Sports Insight Magazine

The piece features comment from Flicx UK’s managing director Richard Beghin and our Australian distributor Paul Gilchrist. The article covers traditions, funding differences and our how our cultures impact on the retail market for a product such as the Flicx Pitch ahead of an ashes summer.

Download the Different Directions article from the June 2013 Sports Insight

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